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How to Get into Digital Marketing: A Simple Guide

You’ve always wanted to work in digital marketing, but you don’t know where to begin. Digital marketing is one the fastest growing careers, and you can get started sooner than you think. This guide is perfect for anyone who wants to learn more about digital marketing.

We will help you learn everything you need to get started in digital marketing. 

What is Digital Marketing?

Let’s first talk about digital marketing. Digital marketing is simply promoting products, ideas, and services using digital tools, the internet, and social media. This includes social media, search engines, websites, emails, and much more.

Digital marketing is evident when you use Google to search for something, see an advertisement on Facebook or receive a promotional email. Businesses use digital marketing to increase sales and connect with their customers. You can see that digital marketing is both important and exciting.

Discover the Different Areas of Digital Marketing

Digital marketing offers a wide range of opportunities to explore. Digital marketing isn’t all about Google Ads or social media. There are many other ways to specialize. You might be interested in exploring the following areas:

Search Engine Optimization (SEO)

SEO is the process of making your website appear higher in search engines such as Google. This area is perfect for those who enjoy solving puzzles. You will learn how to enhance website content to attract more traffic.

Social Media Marketing

Instagram, Facebook or Twitter, which one is your favorite? Social media marketing involves using these platforms to reach out to new customers. It involves sharing content with the right audience and creating content people enjoy. This could be the job for you if you love creating graphics, videos and posts.

Content Marketing

Content marketing involves creating useful, engaging content such as blog posts, guides, and videos to attract and retain customers. Content marketing is a great career if you like to write or make videos.

Pay-per-Click Advertising

Pay-per-click ads can be found on Google or social media. PPC is a system where you only pay if someone clicks on your ad. This is a good option if you enjoy working with numbers and want to get quick results.

Email Marketing

Sending special messages, such as promotional emails or newsletters, to customers is called email marketing. This could be an area you enjoy if you enjoy writing emails and interacting with people.

Affiliate Marketing

Affiliate marketing is the process of promoting another person’s product in exchange for a commission. This is a good way to earn money if you are good at recommending goods.

Pick Your Digital Marketing Career Path

After you’ve learned about the different aspects of digital marketing it’s now time to choose one (or several)! Focus on one (or more!) You don’t have to worry if digital marketing is not clear yet. It’s a vast field, so you can begin with one aspect and then explore other areas as you progress.

There’s a career path for everyone, whether you want to concentrate on SEO, content creation or social media marketing. You can mix and match your skills if you want variety.

For example, you could combine SEO with content creation to become a digital marketer who is all-around.

Start-Learning: You Don’t Need Experience to Begin!

You don’t have to be an expert to begin digital marketing. You can learn digital marketing basics using many easy and free resources.

Free Courses Online

Many of these platforms are available for free. Start with these great resources, such as:

  • Google Digital Garage: Free courses to learn digital marketing basics.
  • HubSpot Academy: Courses in social media marketing and content creation.
  • Facebook Blueprint: Learn how to grow your business using Facebook Ads.

The courses cover everything you need to know about SEO basics and how to build your online brand.

YouTube Tutorials

YouTube is an invaluable resource for digital marketing. You can find a lot of video tutorials on how to run Google ads, create SEO-friendly blogs, and even create social media campaigns. What’s the best part? You can watch videos whenever you like.

Gain Hands-On Experience

It’s time to put your newfound knowledge into practice. Experience is gained by doing. To test what you have learned, create a blog or a social media page. The more you practice, whether you are working on SEO creating content, or running ads, you will get.

Start a simple blog on a hobby that you enjoy. Try applying SEO techniques to blog posts. Create an Instagram page to practice posting content, engaging followers and engaging on the page.

Get Certified

You don’t have to hold a degree to get started, but a certification in digital marketing can make you stand out. Many platforms offer certifications for different aspects of digital marketing, such as SEO, social media and Google Ads.

Check out these certifications, such as:

  • Google Analytics Certification
  • HubSpot Inbound Marketing Certification
  • Google Ads Certification
  • Facebook Blueprint Certification

These certificates show employers you are serious about your career and have the skills to succeed in Digital marketing.

Apply to Digital Marketing Jobs

After you have mastered the basics and gained experience, now is the time to apply for jobs. Many entry-level jobs in digital marketing do not require years of experience.

Search for positions such as SEO Assistant, Social media intern, or content creator. You can start by applying for positions like Social Media Intern, Content Creator or SEO Assistant.

Keep Learning and Growing

Digital marketing is always evolving, and that’s the best thing about it. You’ll have to stay up-to-date on new trends, tools, and techniques if you want to remain competitive. Attend webinars and follow industry blogs to grow your career.

Final Resolution: Your Digital Marketing Career Starts Now!

Once you’ve learned the basics and gained some experience, it’s time to start applying for jobs. Choose your direction, and use free resources to learn, practice and become certified. You’ll be successful in digital marketing as long as you remain curious and improve.

Are you ready to start? You are about to enter the digital world!