Content pillars are the way you produce and distribute content across multiple channels. Defining these pillars gives you a clear brand mission, and at the end of the day, you know which KPI’s to track. “Content isn’t king, it’s the kingdom.” That explains that content has everything to do with your brand. It all begins with a brand identity and …
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Digital marketing was a new concept seven years ago, when traditional marketing was in vogue; however, even digital marketing is becoming somewhat outdated now. Each day, we see innovations. According to a report, the marketing budget in 2024 has been cut in half due to this innovation. We have AI chatbots, social media platforms, search engines, and AI agents to …
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Marketing without understanding your audience is like setting off on a journey without a GPS—you might be moving, but you won’t reach your destination unless you’ve defined where you’re going and planned how to get there. Your destination represents your marketing goal, and the GPS symbolises user tracking—two fundamentals of any successful digital strategy. Experienced marketers know the importance of …
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Customer Segmentation in Ecommerce: Why You Need It and How to Use It on Shopify Discover how segmenting your customer base can help you craft targeted communication that resonates with individual needs. Learn how customer segmentation in e-commerce to applies especially for Shopify stores, and explore effective techniques to implement it. Imagine this: a customer purchases a monthly supply of …
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How to Improve Social Media Advertising? Everyone wants to know, “how to improve social media advertising?” If you want your social media ads to actually work, start by making content that grabs attention and keeps it. Know exactly who you’re trying to reach, post where they spend their time, and use smart targeting to get in front of the right …
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If you’ve ever asked yourself, “IS SEO worth it?” you’re not alone. Many businesses wonder weather to invest their time, money, and effort for their business. But the short answer is: yes, it absolutely is. Let’s break down exactly why invest in SEO ?, especially in 2025. What is SEO, and Why Is It So Important? SEO (Search Engine Optimization) …
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As a business owner, you have to wear multiple hats. One day, you are part of the staff, owner, HR, designer, and accountant as well. Funny right? On top of all this, the thing that suffers the most is focus, strategy, and revenue. “Website is the front door of any business.” If it does not look professional, well-crafted, and correctly …
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Starting a business can feel like entering an exciting yet overwhelming world. From creating your product to coming up with the best ways to market it, there are many issues to consider. One aspect that is often neglected, especially for entrepreneurs who are just starting. But the truth is, branding isn’t just about designing a logo or picking colours for your …
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How to Increase Conversion Rate Ecommerce: Simple Strategies When running an ecommerce business, one of the most important metrics you’ll focus on is your ecommerce conversion rate. Simply put, the higher your conversion rate, the better your business is doing. After all, if visitors visit your website but aren’t making purchases, then you’re missing great opportunities. How can you increase the …
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Alright, imagine: You’re throwing a party, but instead of inviting people, you’re just standing on the sidewalk shouting, “Come to my party!” Sounds awkward, right? That’s what outbound marketing feels like – you’re pushing your message out there, hoping someone hears it. Meanwhile, inbound marketing is like setting up the perfect party and letting people come to you because they’re …
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