Examples of Successful Content Pillars
- Arslan Tahir
- May 30, 2025
- Classic, Web Design
- 0 Comments
Content pillars are the way you produce and distribute content across multiple channels. Defining these pillars gives you a clear brand mission, and at the end of the day, you know which KPI’s to track.
“Content isn’t king, it’s the kingdom.”
That explains that content has everything to do with your brand. It all begins with a brand identity and extends to creating strategic content across various platforms.
Let’s first discuss what content pillars are:
Content Pillar | Purpose | Common Examples |
Educational | To teach or inform the audience | How-to guides, tips, tutorials, behind-the-scenes |
Inspirational | To motivate and connect emotionally | Success stories, brand journey, inspirational quotes |
Promotional | To sell or promote products/services | New launches, discounts, product highlights |
Engagement | To encourage interaction | Polls, quizzes, memes, open questions |
Social Proof | To build credibility through others | Testimonials, user-generated content (UGC), influencer posts |
Brand Values | To express beliefs and ethics | Posts on diversity, sustainability, culture |
How can you find successful content pillar examples?
To identify the content pillars of any brand, you need to have a keen analytical focus. You first need to have an understanding of the audience, then you visit the brand’s storefront Website.” Analyse their navigation, footer, and see their blog categories, and you will know what type of content they are working on.
Grip Active Sports, a renowned UK brand, we helped them build their content pillars.
In their navigation bar, we decided not to list products by only their actual name, but to categorize them by target audience. Now this gave them the opportunity to speak to different sports niches under one cap.
We planned not to limit our range to sports or game players, but to expand we master categories into
- Teamwear
- Workwear
- Bundle
- Accessories
Then, you must visit social media, where you can view stories organized into categories and see how they have been divided.
This will give you an idea of what their content pillars are. This way, you can explore any example.
To give you better clarity of content pillars, here are some successful examples of content pillars.
Some Amazing Examples of Successful Content Pillars
When learning something, it is always helpful to learn through examples. So we have curated some examples of content pillars.
Arrivy has made a category for each business on their blog. Arrivy’s content pillars include Industry Best Practices, offering vertical-specific advice for movers, HVAC, and more.
Plan your content strategy to tap into your audience; whatever you offer must reach each person who needs this product.
Gymshark also has a similar strategy; they have made a hierarchy as a big brand.
1. Fitness & Training
- Workout Routines: Exercise demos, full training plans, and fitness tips.
- Athlete Spotlights: Featuring Gymshark athletes and influencers showcasing their routines and achievements.
- Challenges & Programs: Campaigns like the “66 Day Challenge” that build community engagement through fitness goals.
2. Apparel & Style
- Product Showcases: Highlights of new releases, features, fit, and materials.
- Style Inspiration: Outfit ideas for the gym and lifestyle looks.
- Behind the Scenes: Design process, innovation in materials, and feedback loops from the community.
4. Motivation & Mindset
- Inspirational Stories: Transformational journeys from Gymshark athletes and fans.
- Mental Health Content: Emphasis on the mental side of fitness, self-discipline, and personal growth.
Quotes & Motivation Posts: Visual, shareable content that encourages daily motivation.
Conclusion
Defining your content pillars isn’t just a content strategy move; it’s a brand-defining decision. As seen in the examples of Arrivy, Gymshark, and Grip Active Sports, strong content pillars give structure, purpose, and consistency to your messaging. They help you speak directly to your audience’s needs, guide your content creation across platforms, and make it easier to measure success against clear KPIs.
Whether you’re educating, inspiring, promoting, or engaging, your content should reflect the values and identity of your brand at every touchpoint.
Ready to build content pillars that actually move the needle?
Let Media Quokka be the force behind your digital win.
